Social Finance is really putting themselves out there now! The Financial Services start-up, known as SoFi for short, just paid big bucks to put their name on the most expensive NFL stadium ever built! That stadium is the home of the Los Angeles Rams and Los Angeles Chargers. It is the only private company with its name on ANY stadium of a sports team. They are really stepping their marketing game up to promote the many financial products they have released this year.
Who is SoFi?
SoFi is a Financial Services company who provides many services. The CEO Anthony Noto is the former CFO of the NFL, former COO of Twitter, and head of Twitter Ventures. Given his background its not surprising for him to spark a deal like this with the NFL! SoFi started out providing Student Loans and Student Loan Refinancing, and have recently expanded their available financial products to other loan types including Mortgage Loans, as well as Insurance. The products which interest me particularly is the Cash Management Account and Investment Account made available in the past year.
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